Growing an appliance repair business requires more than just technical skills. Here are five proven strategies that top-performing companies use.
1. Never Miss a Customer Call
Your phone is your business lifeline. Research shows that 62% of calls to small businesses go unanswered. Each missed call could be a $200+ job walking to your competitor.
Action step: Implement a system that ensures every call gets answered, whether through staff scheduling, an answering service, or AI technology.
2. Build Your Online Reputation
97% of consumers read online reviews before choosing a local business. Focus on:
- Claiming your Google Business Profile
- Asking satisfied customers for reviews
- Responding to all reviews (positive and negative)
- Keeping your business information accurate
3. Streamline Your Operations
Efficient operations mean more jobs per day and higher profits. Consider:
- Route optimization software to reduce drive time
- Digital invoicing to speed up payments
- Inventory management to avoid return trips
4. Focus on Customer Experience
Happy customers become repeat customers and referral sources:
- Send appointment reminders via text
- Provide arrival time windows
- Follow up after service completion
- Make payments convenient
5. Track Your Key Metrics
What gets measured gets improved. Track these numbers:
- Average job value
- Customer acquisition cost
- Repeat customer rate
- Technician utilization rate